About us
A small studio with a long memory.
We started up as an entity in 2002, back when “responsive” meant someone replied to your email. Since then we’ve built websites through every era of the web, and watched the way people find information change from directories, to search engines, to AI assistants that answer before anyone clicks.
Digital storytelling
The tools keep changing. The job doesn’t: help people find a clear answer, quickly, on whatever screen is in their hand. That is what we call digital storytelling, and it is still what we are best at.
What we believe
Four things we won’t compromise on.
01
Clarity beats cleverness.
If a visitor has to work out how your site works, the site has failed. We design for the first ten seconds.
02
Every screen is the main screen.
A site that only looks good on a laptop is half a site. Everything we build is responsive from the first sketch.
03
A site nobody finds is dead.
Design, content and search visibility are planned together, not bolted on after launch.
04
Stay for the long haul.
Websites are living things. We’d rather be your studio for years than a vendor for a project.
How we work
Four steps, no mystery.
Step 01
Listen.
We start with your audience, your goals and the questions people actually ask, not with templates.
Step 02
Shape.
Structure, content and design come together in a clear plan you can sign off on.
Step 03
Build.
We build on WordPress so you can edit your own site without calling us for every comma.
Step 04
Launch and grow.
We launch carefully, measure honestly, and keep improving what the numbers tell us to.
Who we’ve worked with
Different industries, same principle.
Over 24 years we’ve worked across healthcare technology, social-impact organisations, publishing, e-commerce and smart-home hardware, plus a few of our own ventures. Different industries, same principle: make information usable.
Meet the team
The people doing the work.
We are a collective of seasoned professionals, and also have a vast network of freelancers and companies that we partner with; to handle anything in the media and tech space.
Ranjan Rajgopaul
Chief Woof
30+ years of content, multimedia, technology and digital storytelling experience. Also has a blind and toothless doggie besides taking care of myriad street dogs wherever he is.
Ranjan Rajgopaul is the caffeine-fueled, excitement-driven digital veteran who’s been building WordPress “woofsites” and simplifying marketing messaging for everyone from mom-and-pop shops to industrial giants for the last two decades. With a career spanning 30 years across multimedia, graphics, animation, and the “big, bad Internet,” he’s watched technology evolve from dial-up uploads that took all night to 4K streaming on your phone, all while maintaining a laser focus on delivering the best possible user experience for what he affectionately calls “the lazy user.”
A jack-of-many-trades and self-described “intrepid networker and serial connector,” Ranjan’s journey includes stints at Sansui Software, IndoGlobal Group of Companies, and Kirloskar Multimedia, where he created some of India’s biggest CD-ROM titles and learned the ancient arts of Macromedia Director and QuarkXPress back when floppy disks were still a thing.
Beyond the digital realm, he’s a passionate animal volunteer who’s sterilized and vaccinated 1,000+ street dogs and 400+ community cats, works in deaddiction and mental health recovery, and even created his own “Art of Saying No” self-love program, to teach humans how to set boundaries.
Pravin Kamble
Web Woof
12+ years of building stunning Wordpress websites, super sleuthery in CSS and now Search Engines and Paid Search Campaigns. Loves to travel and gets up to a lot of other unmentionable activities.
Pravin Kamble is the WordPress-and-digital-marketing double threat at Barking Dog Studio who started life in 2014 as a frontend code wrangler (HTML, CSS, Angular, Ionic hybrid apps), then promptly evolved into a UI/UX design virtuoso before discovering his true calling: building high-performance WordPress websites that actually make businesses money.
Since 2017, he’s cranked out 100+ WordPress sites across industries using custom themes, page builders, and good old-fashioned HTML/CSS sorcery, helping everyone from startups to established players build online presences that don’t embarrass them.
Not content with just making pretty websites, he leveled up in 2021 by diving headfirst into digital marketing—SEO, Google Ads (PPC), social media marketing—so now he builds sites that are visually stunning, search-engine optimized, and laser-focused on actual business growth instead of just looking nice on a portfolio. His goal is deceptively simple: create websites that look great, perform exceptionally, and deliver measurable business results—because what’s the point of a beautiful website if it doesn’t actually help you sell stuff?
Anirudha (Ani) Prabhune
Tech Woof
Creative problem solver with 16+ years of experience. Fluent in the full-stack alphabet and is a WordPress and Drupal wizard. Also a pro cricket player and an iron-butt rider clocking thousands of miles.
Aniruddha Prabhune is the kind of web development veteran who’s seen it all—and I mean all—across 16 years of turning chaotic requirements into elegant, secure, cross-browser websites that actually work on Windows, Linux, and Mac without throwing a digital tantrum.
A self-described “imaginative, creative and resourceful problem solver,” he’s fluent in the full-stack alphabet (PHP, MySQL, HTML, CSS, JavaScript, jQuery) and practically wrote the playbook on Drupal backend wizardry, having shepherded custom modules through versions 5, 6, and 7 like a seasoned time traveler. Beyond coding, he’s the guy who analyzes software, code, requirements, and business needs before picking the right technical weapons from the SRS arsenal, then deploys releases, integrates third-party tools, wrangles version control (SVN, GIT), and locks down web application security tighter than your browser’s incognito mode.
In short, he’s the full-package developer who can design a gorgeous GUI, build a bulletproof backend, and still find time to make sure your site looks perfect on every browser known to humanity. He takes cricket very seriously and is a professional league player. He also loves seriously long bike rides, riding from Maharashtra to various parts of the country, whenever time permits.
Say hello.
Want to know if we’re the right fit? The fastest way to find out is a conversation.