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Case Studies

Websites built by Barking Dog Studio.

Full-page screenshot of the Carefluence website

Carefluence: Demystifying healthcare interoperability

Healthcare technologyVisit carefluence.com ↗

The brief

Carefluence builds an ONC-certified, FHIR-based platform that connects electronic health records, telemedicine, remote monitoring and more. The catalogue is deep and technical. The site revamp site had to make it understandable to buyers, developers and partners alike.

What we built

A WordPress site organised around the way visitors think: Products, Solutions, Our Excellence and Resources, including news and blog posts, ONC certification details and a glossary of terms. A “who benefits” section lets each audience, from EHR vendors to health information exchanges, find its own starting point, and Book a Call is never more than a click away.

Why it works

The glossary lowers the jargon barrier, audience-led entry points shorten the path to the right product, and every page leads to one clear next step.

At a glance

Carefluence

Sector
Healthcare technology

What the site had to do
Make a deep platform catalogue clear to buyers, adopters and developers

Website
carefluence.com

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MCP Server

MCP Server

FHIRops

FHIRops

Products

Products

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Six sites, one brief.

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Full-page screenshot of the Project Raise website

Project Raise: A platform for nonprofits working in gender inequality

Social impactVisit projectraise.org ↗

The brief

Project Raise is a national collaborative, facilitated by Equal Community Foundation, working to raise gender-equitable boys in India. It needed a home that could recruit member organisations, share training and evidence, and show collective impact.

What we built

A membership site with one clear ask on the homepage: become a member. Behind the log-in sits a resource library covering campaigns, curricula and toolkits, monitoring and evaluation tools, research, resource persons and types of intervention. Public pages cover what members get, what is expected of them, impact figures, events, member stories and an FAQ.

Why it works

Visitors see what membership offers before they commit, and members get a single place to find everything the network produces.

At a glance

Project Raise

Sector
Social impact

What the site had to do
Recruit member nonprofits working in gender inequality and share a resource library

Website
projectraise.org

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Curricula and Toolkits

Curricula and Toolkits

Post FAQ

Post FAQ

ECF Dashboard

ECF Dashboard

Become a Member

Become a Member

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Six sites, one brief.

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Full-page screenshot of the I'm More Than A Cover website

I’m More Than A Cover: A magazine with a young female voice

Media and publishingVisit morethanacover.com ↗

The brief

I’m More Than A Cover is a magazine for and from girls and young women, a safe space to hear other women’s journeys and to navigate the pressures around them. It needed a site that felt like theirs.

What we built

A homepage that leads with the latest issue, an archive of past issues, and ten article categories ranging from Ask Ceci and Creative Corner to Health & Wellness, Male Allyship and Style. A contributors page, a clear route to contribute or become a patron, and a free subscription sign-up keep the community growing.

Why it works

Readers can browse by what matters to them, contributors have an obvious way in, and every page invites a subscription.

At a glance

I’m More Than A Cover

Sector
Media and publishing

What the site had to do
Give a female youth magazine a home for issues, articles and community

Website
morethanacover.com

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About

About

Ask Ceci

Ask Ceci

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Six sites, one brief.

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Full-page screenshot of the Doggy Bag Co. website

Doggy Bag Co.: A pet-food shop that earns trust

Retail and e-commerceVisit doggybagco.com ↗

The brief

Doggy Bag Co. believes pets should eat real food. Its store had to be as carefully made as its recipes, and make a new kind of pet nutrition feel easy to try.

What we built

A WooCommerce store organised two ways: by pet (dog or cat) and by product (fresh meal trial packs, meal toppers and wholesome treats). Favourites and sale prices sit on the home page with add-to-cart buttons, while Our Story, Our Philosophy, Pet Talkies and the Doggy Daily blog build trust. A live Google reviews panel puts customer voices where shoppers can see them, and shipping, cancellation and refund policies are easy to find.

Why it works

Trial packs lower the barrier to a first order, the shop is easy to browse, and the content explains the “why” behind the food.

At a glance

Doggy Bag Co.

Sector
Retail and e-commerce

What the site had to do
Sell fresh pet nutrition with confidence

Website
doggybagco.com

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Shop

Shop

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Six sites, one brief.

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Full-page screenshot of the OSUM website

OSUM: A large product site made simple, for a design partner

Smart-home hardwareVisit osum.in ↗

The brief

OSUM designs smart switches and home-automation products across many ranges. The site had to make a long, technical catalogue feel as simple as flipping a switch.

What we built

A story-led homepage with video and the line “one switch, multitude functions”, backed by clear navigation across every product family: Xensa, Luxe, Flic, Sense, Sense Touch, Smart, Soft, Click and Frames. A technology page, an experience page, a support hub with downloads, FAQs and the mobile app, a compatibility section covering Google Home, Alexa, IFTTT and Siri, and a Become a Partner route for the trade.

Why it works

It tells the story first and keeps the specifications one click away, serving homeowners, designers and trade partners from the same site.

Partnership

Our Design Partners Tricycle brought this site to us for Programming, SEO and Maintenance. All graphic design, layouts and style guides came from Tricycle.

At a glance

OSUM

Sector
Smart-home hardware

What the site had to do
Make a long product range feel simple

Website
osum.in

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Xensa

Xensa

Why OSUM

Why OSUM

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Full-page screenshot of the Blip website

Blip: A showcase of emerging tech – JS frontend, WP Backend

New technology, our own ventureVisit theblip.shop ↗

The brief

Blip is our own experiment in “dopamine commerce”: a fully realistic shopping experience where nothing ships. We wanted a launch site that could explain a brand new idea in a few seconds.

What we built

A soft-launch site with one hook (“Buy the feeling. Skip the package.”), three playful offers (Tip the Blip at ₹11, a holographic Collector Receipt, and Gift a Blip at ₹21), and a founding-member list with a badge that prints on your first receipt. About, FAQ, Terms and Privacy pages are in place, with data-protection compliance for India noted.

Why it works

One idea, one action, no clutter. It is also proof that we road-test new ideas in our own yard before asking clients to bet on them.

At a glance

Blip

Sector
New technology, our own venture

What the site had to do
Launch a new idea fast

Website
theblip.shop

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FAQs

FAQs

About

About

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Six sites, one brief.

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